You may not realise it, but a graphic designer’s masterpiece affect your everyday life. In fact, you witness their work whenever you browse the Internet, read a magazine, watch TV, shop at the mall and many others. So what is a graphic designer exactly?
A graphic designer is someone skilled and trained in art and computer design applications to create visual media that appropriately and compellingly conveys a specific message. Graphic designers follow a ‘brief’, which is an agreed outline of the clients’ needs and objectives. Their design works generally include but not limited to promotional materials like posters, flyers, company logos, stationery, websites, films/TV shows, magazines, books, product packaging, etc.
There are two types of graphic designers: In-house working as part of a team in large and small agencies, and freelance working on their own. However, whether working freelance or in an agency, graphic designers often have to be proactive in presenting or ‘pitching’ their creative concepts and designs to potential clients. Also, projects are usually won through good reputation, word-of-mouth and an impressive portfolio.
Graphic designers are very crucial in print/publishing and online media, and are involved in a range of industries. Businesses that have websites require design services for banners, newsletters and advertisements. Publishing companies employ graphic artists for page layout designs. Advertising agencies hire them to turn their concepts into visual representation for print, TV or online.
Graphic design is a very competitive industry. As such, graphic designers should be exceptionally creative and should constantly strive for originality. While many go to college to study the fundamentals of the job, several years of experience in the field is also a suitable option to a formal education. Since they often execute a number of projects simultaneously, precise time management is essential to be able to meet tight deadlines. Last but not the least, graphic designers should consistently updated with the latest industry and technology developments to stay ahead of the competition.