Posted by admin in Search Engine Optimisation on May 2nd, 2010
One of the most important factors that results to either success or failure of your Search Engine Optimisation (SEO) campaign is your keyword selection. While this may seem easy, selecting the right keyword for your website is one of the more laborious components of the whole SEO procedure–most especially if your goal is to find the most effective one for your website’s search engine optimisation.
When utilising keywords for your SEO campaign, you simply need to abide by a few guidelines to successfully find the right keywords that will pull off the job and to avoid errors when trying to optimise your website. Here are some useful tips to help you select relevant keywords for your SEO project:
Come up with a list – If you wish to use keywords effectively, start by making a list of important keywords or phrases related to the content of your website. Doing so can fundamentally lead to creating or discovering more keywords and phrases that may evolve from the ones you have initially chosen.
Choosing keywords or key phrases – After making a list, choose the ones that contain a “key” keyword or phrase that can help determine your web content. For example, your website is all about baby clothes, using “baby clothes” as keywords won’t land you high in the page ranking of search engines because many sites use “baby clothes” as their keywords. Avoid using words or phrases that are too general, as this will not be much helpful in improving your page ranking. Including other key terms to your chosen keywords, such as “trendy baby clothes” or “cheap baby clothes” will further augment your chances of getting a higher page rank. But of course, ensure that the added key terms are really relevant to your web content.
Monitor your competitors – It’s also helpful if you spend some time searching for keywords and phrases that your competitors are using, so that you can short list which ones to use and or avoid. It’s pointless to use keywords or phrases that are too competitive. And if your competitors are ranking high on search engines, you might have a hard time beating that. The more in demand a keyword is, the more challenging it is to rank well for it. Choosing a more conservative keyword would be much wiser.
Use your location – You can as well boost your luck of landing a better page rank if you integrate your location to the keywords or phrases you are using. For example, your business is located somewhere in Brisbane, by just adding the word “Brisbane” to your chosen keywords (Brisbane baby clothes), your site can already score higher in page ranking. Keep in mind though that this technique usually signifies that potential customers are planning on seeing you personally. So, use this method only if you are open to this idea.
Utilise your niche – Try choosing keywords that you specialise in, or at least those that are highly profitable. While you want to offer the best keywords or phrases that perfectly complement you business, if the search volume is gearing towards the one that isn’t your main product/service, you can still use it as long as it’s relevant to your site’s content.
Posted by admin in Search Engine Optimisation on March 3rd, 2010
Long tail keywords have been constantly applied to countless Search Engine Optimisation campaigns to make them more effective. The idea of long tail keyword refers to keywords or phrases composed or 3-5 more words. Long tail keywords are less popular, less competitive, and less searched for. However, when taken collectively, these long tail keywords and phrases can be a huge contributing factor for driving significant levels of high quality website traffic.
Targeting these types of keywords has advantages and disadvantages. Find out more below.
Lower competition – A lot of website owners use keywords that contain 1-2 popular words. By using long tail keywords, you can obtain an extra advantage over your competitors. Plus, it’s a lot easier to rank well and faster. But it is still recommendable to perform adequate keyword research before committing to such long tail keywords.
Higher conversion rate – Conversion is higher because long tail keywords mean that people know exactly what they are looking for. Searchers use long tail keywords to achieve specific results. When people look up information on the web, they usually type in one or two keywords to initially find what they are looking for. Though this generate results, when they type in more keywords, say “second-hand cars Sydney,” they achieve a better and more refined search result.
Useful with your rankings on main keywords – People generally use long tail keywords relevant to their primary keywords. A good technique would be using this additional content to link to your articles. More articles on related themes will definitely increase your search engine ranking.
Low search volume – Because long tail keyword is so specific, few people are searching for it. And the more specific it becomes, the lower the search volume gets. So, it’s crucial to carefully research and decide which long tail keywords are worth the effort and which ones are not.
You need many – Since the search volume is low, you need to target a number of long tail keywords to acquire more benefits.
You can’t survive the fierce competition without long tail keywords. Though it has a couple of disadvantages, they can definitely deliver high volumes of traffic.
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