Seriously thinking about a website redesign? If so, then consider your website thank you page as a prime real estate that you want to use advantageously. A thank you page is the page that appears after a customer has successfully completed a registration or transaction process. This usually includes a generic, one-liner message with contact number.
But did you know that thank you pages do more than just showing gratitude? They offer a great opportunity (which many websites miss) to further win over your leads or prospects, people who have already shown interest in buying your products and or services. While they’re still on your site, keep them hooked using a well-crafted, customized thank you page.
To help you value and impress your leads, here are a few tips that you can apply on your thank you page when getting a website redesign:
Persuade your leads further – Since you’ve already acquired the lead, why not convince them more by reiterating that you’re the best choice. Show them supporting information on your thank you page, such as client feedback, case studies, etc. Keep the page concise and effective, making sure you get all the important points across. However, remember that while these pages are up on your site, people are always on the go and may not be able to check all those content. Use your thank you page as an opportunity to ensure your leads browse through essential information that will help you seal the deal and convert them into customers.
Bag that sale – Although you’re generous enough to offer a free product/trial of great value as a way to generate a lead, what you really long for is the actual sale. So why not utilise the potential of your thank you page to accomplish this goal? Simply provide them an opportunity to sign up for your products and or services. Anyway, you have nothing to lose and everything to gain. And the best part is that you already have their information should you need to follow up or further convince them.
Make them call you – Most often than not, business owners prefer talking to a prospect instead of communicating via email. By inserting a click to call feature that has a strong call to action on your thank you page, it would be a good starting place for them to give you a ring.
Inform them what to expect – After completing the sign-up process, it’s crucial that you clearly explain what just happened, what will happen next, and what they need to do (if any). If you plan to contact them soon or give tips and other information in follow up emails, tell them exactly what to expect.
Remember to thank them! – Of course, as the term “thank you page” implies, don’t forget to thank your leads. Also, don’t just come up with a default thank you template but a personalized message to somehow make them feel special. A customized thank you page also provides a distinct impression that you’re interested in building a relationship with them, and not just “catching” them. As such, be sure to go the extra mile in showing gratitude, and make it more memorable than just a general one-liner.