Web usability is unquestionably an important component in website design. Unfortunately, it is also unquestionably often overlooked by many web companies.

Daily users make up the majority of internet traffic worldwide; browsers and surfers that have different needs and different ways of conducting online searches.

When a business decides to get a website and hire the services of a web company, there is a strong chance that usability might not be fully integrated into the site design.

Hyperlinks

Say you have basic hyperlinks on your business website that are there to redirect users to other sections or pages. You’d want them to be visible and situated in an area where the user would have a high chance of seeing it and clicking on it.

Having small hyperlinks does not take into account a user’s hand movement when engaged with the mouse. It is far easier for a user to both see an appropriate sized hyperlink, and drag the mouse onto its surface area.

Contact

Ask yourself this question: “Is it important that website visitors have my business contact details?”

Answer’s pretty obvious right? Amazingly, many websites do not have contact details immediately available, or positioned in appropriate areas to accommodate the user. Engagement is essential to developing any potential sales and conversion rates with site visitors, and contact detail location can make or break the end result. A professional web design agency will ensure your contact details are strongly visible and accessible.

Search functions

It is common for web surfers and net-wandering consumers to visit a business’ website and look for a search tab (often found at a top corner of the screen). Search functions give these site visitors the chance to find what they need far more efficiently.

And if a website doesn’t have a search function? Well then, there goes its chance to strengthen conversion potential!

Many users are search-influenced. Google and Yahoo do not make the majority of their business off pay per click advertising; they are the world’s leading search engines!

People are constantly searching for what they need, and the same practice applies to business website search functions. Specific product and service search is undisputed as a means of attracting potential consumers and getting them over the line to buy your offerings.