How your website is ranked depends on many factors, and one of them is link building. The lifeblood of any website, link building is one of the most important elements in acquiring top placements on the major search engines.
Here are some of the benefits of link building:
Link Building Increases Your Page Rank – Your web page is measured on a scale of 1-10. And page rank is a key factor that determines where your web page will land when a user runs a search. Getting a high page rank means that your site has numerous links pointing towards it. The more links you have from external sites is equal to a better a ranking. Also, search engines would consider your website important.
Link Building Creates Direct Traffic - Link Building effectively helps in obtaining quality traffic from relevant sites, which also generates sales in the long run. Clicking a link from a reliable source is one of the fastest ways for people to learn about a new website. And if a user is on a trusted website, they are most likely to follow links that it suggests or that a user finds interesting or seem be informative.
Link Building Boosts Awareness - Consider an external link as an instant press release, spreading the word out there and providing a long term payoff even if your product/service is new in the market. Beyond awareness, link building as well creates visibility and credibility of your website. So, the more relevant links there are to your site, the more people will discover your site. Plus, if a user see your link from a popular or authority site, their level of trust in what you say or offer is likely to increase.
Link Building Facilitates in Search Engine Exposure and Indexing – If your website has more quality back links, it will be more easily accessible to the spiders and crawlers to know about your site, pick it up and index it. And if the number of relevant links are high enough, search engines will identify your website as highly credible.
Link Building Has Lots of Financial Gains – Aside from being one of the cheapest ways of promoting your website, link building is highly lucrative in several other ways. Getting relevant web traffic, in most scenarios, lead to conversions–whether buying your products or using your service, downloading your stuff, reading your content or clicking the ads on your site. Also, there are many website owners who are ready to exchange links. And if you develop a solid network of link exchanges, you can expect very high traffic free of charge.
With these many advantages, it’s obvious that link building is one of the most important aspects to making it on the World Wide Web.