Posts Tagged Search Engine Optimisation

How Can SEO Lead to Increased Sales

blog howcan seolead How Can SEO Lead to Increased Sales

Search Engine Optimisation is one of the most efficient methods of online marketing. Because it drives more traffic and results to increased sales, no doubt why SEO is all the rage all over the World Wide Web. To help you better understand how SEO can boost your revenue, read on below:

SEO provides your marketing efforts the big push it requires. Whatever type of product or service you are offering, employing SEO techniques to bring your website to the front line of your target market will certainly give you the upper hand to be ahead of the competition.

SEO can get your business on the front page of search engines; afterwards, you’re very likely to accumulate more targeted traffic into your website—which also gives you more lead-generated revenue. Using keyword-rich, search engine friendly content all over your site will grant you the huge benefit of landing at the first top ten pages of Google, Yahoo!, and MSN. As such, more searchers will click on your URL and check out what you actually offer.

SEO can help you boost brand recognition for your business. Remember that keywords/anchor texts are very important. As soon as you have linked your keywords to your products’ or services’ brand, you already have a big chance to make them extremely popular, which is synonymous to increased sales and more return of investment (ROI).

SEO effortlessly offers your website 24/7 online marketing in place, instant brand awareness and popularity across the world, more clicks and visits, and increased revenue and ROI.

To wrap up, it is crucial to utilize ethical Search Engine Optimization methods to your business’ advantage in gaining more sales.

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The Long Tail Keyword Explained

blog thelong tail The Long Tail Keyword Explained

Long tail keywords have been constantly applied to countless Search Engine Optimisation campaigns to make them more effective. The idea of long tail keyword refers to keywords or phrases composed or 3-5 more words. Long tail keywords are less popular, less competitive, and less searched for. However, when taken collectively, these long tail keywords and phrases can be a huge contributing factor for driving significant levels of high quality website traffic.

Targeting these types of keywords has advantages and disadvantages. Find out more below.

Advantages of long tail keywords:

Lower competition – A lot of website owners use keywords that contain 1-2 popular words. By using long tail keywords, you can obtain an extra advantage over your competitors. Plus, it’s a lot easier to rank well and faster. But it is still recommendable to perform adequate keyword research before committing to such long tail keywords.

Higher conversion rate – Conversion is higher because long tail keywords mean that people know exactly what they are looking for. Searchers use long tail keywords to achieve specific results. When people look up information on the web, they usually type in one or two keywords to initially find what they are looking for. Though this generate results, when they type in more keywords, say “second-hand cars Sydney,” they achieve a better and more refined search result.

Useful with your rankings on main keywords – People generally use long tail keywords relevant to their primary keywords. A good technique would be using this additional content to link to your articles. More articles on related themes will definitely increase your search engine ranking.

Some disadvantages of long tail keywords:

Low search volume – Because long tail keyword is so specific, few people are searching for it. And the more specific it becomes, the lower the search volume gets. So, it’s crucial to carefully research and decide which long tail keywords are worth the effort and which ones are not.

You need many – Since the search volume is low, you need to target a number of long tail keywords to acquire more benefits.

The Conclusion:

You can’t survive the fierce competition without long tail keywords. Though it has a couple of disadvantages, they can definitely deliver high volumes of traffic.

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Freelancer Web Designer Blog

blog freelancer Freelancer Web Designer Blog

Welcome to my Freelance Web Designer Blog – Over the last year my site has been ranked very well for a number of keywords.

To name a couple -  “Freelance Web Designer Brisbane” or “Freelance SEO Brisbane“,   So I’ve decided to start writing articles and producing useful video content on such topics.

I will also be posting alot of useful Resources and Tips on SEO – Search Engine Optimisation, Graphic Design, Web Development, eCommerce, Search Engine Marketing, Social Media Optimisation and other Various Latest Technology.

If you feel this website blog may help – Please share this with your friends, families and associates.

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